Disney hired Annie Leibovitz for their Year of a Million Dreams campaign, and the results are simply stunning. Rather than relying on the usual cartoon character theme that Disney is famous for, Leibovitz opted for a little more upscale approach. The ads, to be shown in mags such as Vogue, Vanity Fair, GQ and The New Yorker, feature celebrities dressed up as classic Disney characters, with a definite eye towards the magical. Current images include Scarlett Johansson as Cinderella, Beyonce as Alice in Wonderland, and David Beckham as Sleeping Beauty’s Prince, with 10 to 12 more waiting to be shot. It’s an interesting approach for Disney, but one that will probably work well for convincing parents that it’s again time to visit the happiest place on Earth.
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